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Goldie Marketing Pty Ltd
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2nd May 2008
The Age - Green Guide ...by Jason Hill
Strolling around the annual Australian Toy and Hobby Fair at the Melbourne Exhibition Centre last week, I was struck by how trends in the video game industry are influencing the toy market...
...The good news story of the show was Stephen Goldsworthy, whose little Aussie company Goldie Marketing is now churning out wonderfully detailed Nintendo figurines at the astonishing rate of 1.5 million per month.
Stephen told me that it was extremely difficult to convince Nintendo to grant him a license to make the toys for distribution in Australia and New Zealand, investing $300,000 of his own money into the project.
But it has now paid handsome dividends, as Nintendo were so impressed by the quality of his toys that he is now exporting to the world.
Stephen believes that he is catering to both the childrens and collectors markets and people are prepared to pay more for quality merchandise.
Series one of the toys includes Mario, Yoshi, Luigi, Bullet Bill, Bob-omb and Paragoomba, while subsequent releases will include characters like Donkey Kong and Peach, with a total of 24 figures to collect...
Visit Jason Hill’s Online Blog - Screen Play at The Age
http://blogs.theage.com.au/screenplay/archives//009218.html
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27th April 2008
Sunday Telegraph - Career One ...by Elias Jahshan
Stephen Goldsworthy, 46, Managing Director of Goldie Marketing.
“After Being made redundant from Toys ‘R’ Us after nine years, I decided to start my own toy company in the garage of my Sydney home in 2002.
My first product was library bags for primary school children... and sales revenue exceeded $1 million after the first year. I went on to design and develop a number of ranges of toys, initially for the Australian market but with a view to rolling them out worldwide.
Having never really grown up, I’ve always be fascinated by toys. I’ve worked in the toy industries since 1979, when I got my first job in the toy department of Myer in Melbourne. I also loved working at Toys ‘R’ Us, where I was National Store Planning Manager - a role that took me on many adventures around the world.”
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